East Doc Platform
This interactive seminar will focus on current topics of the changing landscape of the TV market. The broadcasters have to adjust the structure to the new distribution of roles, lower budgets and increasing demand for competitiveness. The linear system of broadcasting is at the crossroads. Bjorn Erichsen and Paul Pauwels will discuss the current situation and in dialogue with the participants try to answer questions that have recently come up.
TV and Media Management | October 27 | 15.00-19.00
Seminar held by Paul Pauwels and Bjorn Erichsen
Open for: Industry + Press accreditations
Where: Secondary Graphic Art School
Broadcasting is undergoing major changes. Not only do the internal structures of the broadcasters have to change to cope with lower budgets and higher demands: the whole concept of linear television (push television) is being challenged.
The traditional organization of a broadcaster does not function anymore. The world has changed and this has to be reflected in different and more up-to-date management structures. Not all broadcasters have understood this message. In some of them a battle is raging between the “old” generation that holds on to their privileges and those who have understood that a modern approach to the medium is necessary. The same blind spot can be found with certain governments who think that State Television is still the ideal.
The competition has become fierce: audiences have the choice between public television, linear commercial television, numerous digital channels brought to them by cable and satellite, IP-TV is becoming stronger by the day… You have to be VERY good or you disappear.The technological developments have created possibilities (that only a few years ago would have been considered to be science fiction) to reach the audience. In response, the audience itself has changed. No longer content to consume what can be seen on the traditional broadcasters’ screens they want to look and listen to what they want, when they want it and where they want it. And what is more… they want to be involved! The time of interactivity and Pull TV has arrived.
How important will IP-TV become now that connected TV is on the doorstep, will Google TV and YouTube become the audience’s fancy? Do younger generations want a big screen of will they happily consume content from their mobile phones? How important is international collaboration? What are the advantages and the disadvantages? Should you look across the border or is it safer to stay within the own territory?
All these are items that will force you to rethink your way of looking at the medium and will change your way of working within. Like it or not, soon you’ll be forced to reflect on how you function today and how you have to change your ways to function well tomorrow. These and other questions will be touched upon in an information session by former Director TV of EBU BJoern Erichsen (Denmark) and Paul Pauwels, the director of the “European television and media management academy” (France). (www.etma-academy.eu).
Together with you they will discuss the actual situation and the expected developments. They will do this during a highly interactive session for which your input and opinion will be of the essence. No ex-cathedra lecturing but high-level professional exchanges. The aim of the session is – to quote Woody Allen – to get answers to everything you wanted to know about tomorrow’s television but were too afraid to ask.
One to one meetings and informal discussions with glass of wine after the session.